free-pr-resources-tools
Corporate Communications

11 free PR resources every campaign needs

January 24, 2017 Wilde Words 7

The best free PR resources available online These days, PR pros often find that our inboxes are overwhelmed with fancy, expensive tools designed to make our lives easier. Some of them are great, some of […]

how-to-go-viral
Digital

How to go viral: The first secret

July 4, 2016 Wilde Words 2

Lesson 1: Understand social currency Brent Coker is an expert in online consumer psychology. Over the next few weeks, I’ll be looking at some of the ideas he explores in his book Going Viral:The 9 secrets […]

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