katie-harrington-corporate-communications

5 mistakes Corporate Communications pros keep making

When I had just graduated from college, I thought that working for a big multinational was the dream. That’s where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results… right? Since then, I’ve worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do […]

Social media VS blogging: Which generates more sales?

As regular readers will know, I’m a huge fan of the PESO model, which advocates building a PR strategy around four pillars thatregularly overlap each other: Paid, Earned, Shared and Owned media. Today, I want to talk about the last category, owned media, arguably the most misunderstood, underrated and therefore neglected aspect of the PESO model. First, let’s […]