key-messages
Corporate Communications

How to create powerful key messages

February 21, 2017 Wilde Words 3

What is a key message? Key messages answer the question: “What do we want the public to know about us?” in a nutshell. Key messages are short, memorable phrases that create an emotional narrative around the […]

free-pr-resources-tools
Corporate Communications

11 free PR resources every campaign needs

January 24, 2017 Wilde Words 7

The best free PR resources available online These days, PR pros often find that our inboxes are overwhelmed with fancy, expensive tools designed to make our lives easier. Some of them are great, some of […]

Opinion

Trump, Farage and post-truth Public Relations

November 9, 2016 Wilde Words 1

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Today, a man who has never held […]

public-relations-calendat
Public Relations

How to create a Public Relations calendar for 2017

September 17, 2016 Wilde Words 0

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time […]

pr-agency-tender
Public Relations

6 mistakes that murder your PR pitch

September 10, 2016 Wilde Words 11

How to fail at pitching… The email pings into your inbox. You’re been shortlisted. Over the last few months, you’ve been liaising with an in-house PR team about their needs, and they’re finally ready to […]

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