katie-harrington-corporate-communications

5 mistakes Corporate Communications pros keep making

When I had just graduated from college, I thought that working for a big multinational was the dream. That’s where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results… right? Since then, I’ve worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do […]

public-relations-calendat

How to create a Public Relations calendar for 2017

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time to start creating an annual Public Relations plan is September of the previous year. In many organisations, it’s left too […]

free-PR-tools

Storytelling: The latest buzzword in Public Relations

What is storytelling anyway? Neil Gaiman could tell you a thing or two about storytelling. I’ve just finished reading his book Anansi Boys, a book that’s difficult to categorise neatly into a single genre, but falls somewhere in between fantasy, science-fiction and thriller. The book draws on both mythology and modern life. It has a main character and […]