katie-harrington-corporate-communications

5 mistakes Corporate Communications pros keep making

When I had just graduated from college, I thought that working for a big multinational was the dream. That’s where the most glamorous jobs were, the best opportunities to be creative and produce amazing campaigns that get results… right? Since then, I’ve worked with SMEs, government departments and, yes, multinationals. Larger Corporate Communications teams probably do […]

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Storytelling: The latest buzzword in Public Relations

What is storytelling anyway? Neil Gaiman could tell you a thing or two about storytelling. I’ve just finished reading his book Anansi Boys, a book that’s difficult to categorise neatly into a single genre, but falls somewhere in between fantasy, science-fiction and thriller. The book draws on both mythology and modern life. It has a main character and […]