free-PR-tools

Storytelling: The latest buzzword in Public Relations

What is storytelling anyway? Neil Gaiman could tell you a thing or two about storytelling. I’ve just finished reading his book Anansi Boys, a book that’s difficult to categorise neatly into a single genre, but falls somewhere in between fantasy, science-fiction and thriller. The book draws on both mythology and modern life. It has a main character and […]

katie-harrington-public-relations

Stop wasting your time (and your budget) on newswires

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Pre-order it now. Best practices for press releases? No to newswires! Not so long ago, I worked for a large multinational with a one-person Public Relations team (me!) Given that we […]