Social media VS blogging: Which generates more sales?

As regular readers will know, I’m a huge fan of the PESO model, which advocates building a PR strategy around four pillars thatregularly overlap each other: Paid, Earned, Shared and Owned media. Today, I want to talk about the last category, owned media, arguably the most misunderstood, underrated and therefore neglected aspect of the PESO model. First, let’s […]

12 Resolutions for 2012

Here are the lies I’m currently telling myself about 2012. They may seem just a tad optimistic, but I made them as specific as possible so that the outcomes are measurable. That way when I fail miserably, it will definitive. I also tried to make them varied, so that if I accomplish even a few […]