Content fatigue is a real thing. There are so many PR blogs and influencers out there that it can be overwhelming to try and keep up with it all. So, I’m going to keep this post brief, and I’m just going to give you the cream of the crop.
As a Public Relations Manager for a global company, I have to be up to date with what’s going on across the industry – I’m a generalist – but for top advice on particular areas, I look to these specialists.
Here are the top five marketing and PR blogs I’m subscribed to in 2017.
1. PR for small companies: Janet Murray
Janet Murray has created an impressive array of free resources for entrepreneurs and small businesses looking to improve their Public Relations as well as a lively Facebook community for exchanging support and ideas. As a former journalist, Janet offers practical advice on getting coverage for your company.
The team over at Hubspot are experts at inbound marketing and content marketing. Their marketing blog provides lots of useful advice for content creation and building a blog strategy. Don’t miss out on their marketing resources library, which hosts a ton of free resources for email marketing, social media, landing pages, call to action buttons and much more.
3. Crisis communications: Melissa Agnes
From minor crises like an employee going rogue on Twitter to major operational upheavals, it’s vital to have a plan. Follow Melissa Agnes to keep up with best practice in crisis communications, and learn how to identify issues and resolve them before the turn into full blown crises. Melissa has advised organisations including NATO on crisis response, and is regularly featured in publications including Forbes.
4. Freelance inspiration: Creative Boom
Aimed primarily at freelancers in marketing and design, Creative Boom offers useful advice for everything from understanding your taxes and issuing invoices to maintaining a healthy work-life balance. The site is an invaluable resource for independent creatives, especially for new freelancers.The art, illustration and design sections are also superb places to find inspiration for new campaigns.
5. Social media: Neal Schaffer
Neal Schaffer is a giant of social media marketing. Over on Maximise Social Business, you can find all kinds of advice for integrating your PR with social channels and amplifying the reach of your content. Neal also curates great blog posts from other industry influencers on Twitter.
So, those are the five PR blogs we read every week without fail – we hope you enjoy them as much as we do. Don’t forget to leave us a comment and let us know who your favourite industry bloggers are.
And if you’re enjoying the content here on Wilde Words, don’t forget to subscribe – we regularly offer bonus content including ebooks and templates exclusively to our email subscribers.
Katie Harrington is a Public Relations professional based in Galway, Ireland. Her book, Strategic Communications: The Science Behind the Art launched in November. Katie has worked with global brands including Emirates Airline and Allianz, as well as the Irish parliament and Qatar’s semi-government oil and gas company Nakilat. Follow her on Twitter and Instagram.