How to promote blog content on social
Recently, I wrote about how important blogging and other forms of inbound marketing are to any company’s Public Relations strategy. Creating valuable, useful content for your audience is a guaranteed way to keep them coming back to your site (and it’s a helluva lot cheaper than paying per click or other types of advertising).
Build it and they will come?
Here’s the thing, the mantra ‘content is king’ was repeated ad nauseum over the last decade, to the point where people thought creating engaging content was all they needed to do to build successful blogs.
Unfortunately, that’s just not the case. There are 75.6 million blogs hosted on WordPress alone and 59.3 million posts are added to WordPress each month. In other words, the competition is fierce.
So yes, you need to write great posts. But that’s nowhere near enough. Promoting your content properly is vital, and well worth spending time on. Most of us already promote blog content on our own Facebook and Twitter feeds, but that means we’re relying on those who already follow us to read, share and engage with our content.
How can we reach new audiences and promote our content more widely?
Here are 5 suggestions to get 1,000 views (or more!) on your next post.
Join the five largest Facebook groups that relate to your topic
From fashion and beauty to sports and gaming, from entrepreneurship and public relations to photography and travel, there are groups on Facebook with thousands and sometimes tens of thousands of members. Find the groups that are most relevant to your blog, and you’ve got a ready-made audience.
Rules of engagement: Different groups will have different rules for posting on their walls. Some designate a specific thread for blog posts, others only allow certain topics, while some may require admin approval. Scope it out before you post.
Participate in all relevant subreddits on Reddit
Reddit is a global forum and messaging board with groupings known as subreddits for almost every topic imaginable. It has 234 million unique users and more than 850,000 subreddits.
Find and join the subreddits that are relevant to your blog post. Reddit operates a system of upvotes and downvotes, and users are quick to punish those who link-dump (i.e. post your blog without engaging with the forum and disappear). Subreddits are little communities, so comment on other people’s threads, ask questions and engage actively so that you’re not seen as a spammer.
Rules of engagement: The rule of thumb on Reddit is that only one in ten of your posts should be self-promotional. Some subreddits have additional rules outlined in their sidebar, so make sure to follow those too.
Submit your content to StumbleUpon
StumbleUpon is a bookmarking site with more than 30 million monthly views. While anyone can submit content, the site uses a thumbs up and thumbs down feature to ensure the best content rises to the top. Users are shown a wide selection of content based on topics they have indicated an interest in.
Strong headlines and images are particularly important for grabbing attention, because StumbleUpon’s users are always ready to hit “stumble” again at a moment’s notice if the page does not immediately grab attention.
Rules of engagement: StumbleUpon suggests that only one in every ten of your submissions should be from your own site, so make sure to add high quality content from other sites you visit too to build credibility.
Use striking imagery to win traffic from Instagram and Pinterest
The human mind processes images more quickly than words. Beautiful photos, inspiring quotes and/or interesting infographics are essential to a high-traffic post. They help your audience to contextualise your words, and make your posts significantly more sharable. This is especially important on sites that focus more strongly on visual elements, like Instagram and Pinterest.
Rules of engagement: Instagram allows a link to your blog from your profile page, so you can direct your followers there from each photo you post. On Pinterest, you can create specific boards related to your post topics, and post to group boards to widen your audience. Both channels are well-suited to lifestyle posts in particular.
Drive industry professionals to your site through LinkedIn
Use your personal page and company page to drive people who work in a related industry to your website. Just like point 1, you can also join LinkedIn groups which can connect you to tens of thousands of relevant professionals who love to get relevant content delivered to them.
Rules of engagement: LinkedIn is a professional site, so it’s suitable for career and industry related content. Irrelevant or overly personal content is often met with comments like “This isn’t Facebook”.
By using any one of these strategies to promote blog content, you’re likely to see an uptick in site traffic. If you combine all five with some truly awesome content, you’re guaranteed to hit the 1,000 mark and likely exceed it. You’ll find a brand new, global audience for your content.
Give it a try and then come back and let me know what happened in the comments.
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