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Public Relations

How to create a Public Relations calendar for 2017

September 17, 2016 Wilde Words 0

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time […]

pr-agency-tender
Public Relations

6 mistakes that murder your PR pitch

September 10, 2016 Wilde Words 11

How to fail at pitching… The email pings into your inbox. You’re been shortlisted. Over the last few months, you’ve been liaising with an in-house PR team about their needs, and they’re finally ready to […]

katie-harrington-public-relations
Public Relations

Stop wasting your time (and your budget) on newswires

July 12, 2016 Wilde Words 15

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Pre-order it now. Best practices for press releases? No to newswires! […]

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