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100,000 lives saved – thanks to a PR campaign

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget […]

Reputation Matters: Establishing, maintaining and protecting reputation

In 1981, Joan Jett told the world she didn’t give a damn about a bad reputation. But then, she didn’t have shareholders to answer to. The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That’s why reputation management is one of the most important functions […]

Social media VS blogging: Which generates more sales?

As regular readers will know, I’m a huge fan of the PESO model, which advocates building a PR strategy around four pillars thatregularly overlap each other: Paid, Earned, Shared and Owned media. Today, I want to talk about the last category, owned media, arguably the most misunderstood, underrated and therefore neglected aspect of the PESO model. First, let’s […]

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7 deadly sins of Public Relations redeemed

Backing the Barcelona Principles All the way back in 2010, Public Relations practitioners from more than 40 countries gathered in the capital Catalonia for a think-in on industry issues. Around 140 people attended the conference, hosted by the International Association for Measurement and Evaluation of Communication (AMEC). AMEC is the world’s largest trade body representing […]

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Crisis Communication: A masterclass in deflecting controversy by Skittles

5 reasons Skittles’ response to Trump was perfect This week, Donald Trump Jr posted a callous image on Twitter comparing Syrian refugees to potentially poisoned Skittles. The message was clear – if you wouldn’t risk eating Skittles in case a few of them might be poisoned, you shouldn’t accept Syrian refugees in case a few of […]

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How to create a Public Relations calendar for 2017

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time to start creating an annual Public Relations plan is September of the previous year. In many organisations, it’s left too […]