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Public Relations

100,000 lives saved – thanks to a PR campaign

November 28, 2016 Wilde Words 0

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. […]

Opinion

Trump, Farage and post-truth Public Relations

November 9, 2016 Wilde Words 1

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Today, a man who has never held […]

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Public Relations

7 deadly sins of Public Relations redeemed

September 28, 2016 Wilde Words 1

Backing the Barcelona Principles All the way back in 2010, Public Relations practitioners from more than 40 countries gathered in the capital Catalonia for a think-in on industry issues. Around 140 people attended the conference, […]

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