free-pr-resources-tools
Corporate Communications

11 free PR resources every campaign needs

January 24, 2017 Wilde Words 7

The best free PR resources available online These days, PR pros often find that our inboxes are overwhelmed with fancy, expensive tools designed to make our lives easier. Some of them are great, some of […]

nhs-blood-transplant-peso-model
Public Relations

100,000 lives saved – thanks to a PR campaign

November 28, 2016 Wilde Words 0

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. […]

Opinion

Trump, Farage and post-truth Public Relations

November 9, 2016 Wilde Words 1

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Today, a man who has never held […]

barcelona-principles-wilde-words
Public Relations

7 deadly sins of Public Relations redeemed

September 28, 2016 Wilde Words 1

Backing the Barcelona Principles All the way back in 2010, Public Relations practitioners from more than 40 countries gathered in the capital Catalonia for a think-in on industry issues. Around 140 people attended the conference, […]

public-relations-calendat
Public Relations

How to create a Public Relations calendar for 2017

September 17, 2016 Wilde Words 0

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time […]

1 2 3
Show Buttons
Hide Buttons