katie-harrington-public-relations

Stop wasting your time (and your budget) on newswires

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Pre-order it now. Best practices for press releases? No to newswires! Not so long ago, I worked for a large multinational with a one-person Public Relations team (me!) Given that we […]

public-relations-strategy

Strategic Communications: Planning your PR calendar for maximum impact

PR and Communications are fast-moving fields where a huge amount of flexibility is expected as standard. For some pros, our enthusiasm for what’s happening right now and our ability to chop and change at a moment’s notice has become so natural that strategic communications and forward planning often take a back seat. Read on if you’re […]

journalists-and-public-relations

Journalists and Public Relations pros: The Great Divide

Journalists and Public Relations pros: The Dos and Don’ts The relationship between journalists and Public Relations pros is an interesting one. I’ve contributed to national newspapers as a journalist, run several blogs, and I work in Communications for multinationals – so I’ve seen the debate from all sides. Here, I’ve put together some advice for […]

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Crisis Communications: Preparing your holding statement

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Check it out. Balancing the need for credibility and speed in a crisis When a crisis breaks at your organisation, you have a maximum of 60 minutes to get a statement […]