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100,000 lives saved – thanks to a PR campaign

How PR can change lives The following case study is an extract from our book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Check it out. Never doubt the real-world impact a well-executed Public Relations campaign can have. A PR firm with a relatively small budget […]

Reputation Matters: Establishing, maintaining and protecting reputation

In 1981, Joan Jett told the world she didn’t give a damn about a bad reputation. But then, she didn’t have shareholders to answer to. The public perception of a company, institution or governmental body is fundamental to its ability to achieve its objectives. That’s why reputation management is one of the most important functions […]

Social media VS blogging: Which generates more sales?

As regular readers will know, I’m a huge fan of the PESO model, which advocates building a PR strategy around four pillars thatregularly overlap each other: Paid, Earned, Shared and Owned media. Today, I want to talk about the last category, owned media, arguably the most misunderstood, underrated and therefore neglected aspect of the PESO model. First, let’s […]