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Public Relations

7 deadly sins of Public Relations redeemed

September 28, 2016 Wilde Words 1

Backing the Barcelona Principles All the way back in 2010, Public Relations practitioners from more than 40 countries gathered in the capital Catalonia for a think-in on industry issues. Around 140 people attended the conference, […]

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Public Relations

How to create a Public Relations calendar for 2017

September 17, 2016 Wilde Words 0

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time […]

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Public Relations

6 mistakes that murder your PR pitch

September 10, 2016 Wilde Words 11

How to fail at pitching… The email pings into your inbox. You’re been shortlisted. Over the last few months, you’ve been liaising with an in-house PR team about their needs, and they’re finally ready to […]

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