7 deadly sins of Public Relations redeemed

Backing the Barcelona Principles All the way back in 2010, Public Relations practitioners from more than 40 countries gathered in the capital Catalonia for a think-in on industry issues. Around 140 people attended the conference, hosted by the International Association for Measurement and Evaluation of Communication (AMEC). AMEC is the world’s largest trade body representing […]


Crisis Communication: A masterclass in deflecting controversy by Skittles

5 reasons Skittles’ response to Trump was perfect This week, Donald Trump Jr posted a callous image on Twitter comparing Syrian refugees to potentially poisoned Skittles. The message was clear – if you wouldn’t risk eating Skittles in case a few of them might be poisoned, you shouldn’t accept Syrian refugees in case a few of […]


How to create a Public Relations calendar for 2017

The following is an extract from my upcoming book Strategic Communications: The Science Behind the Art. It’s a practical guide to creating integrated communications campaigns and achieving optimum PR outcomes. Pre-order it now. The ideal time to start creating an annual Public Relations plan is September of the previous year. In many organisations, it’s left too […]


Storytelling: The latest buzzword in Public Relations

What is storytelling anyway? Neil Gaiman could tell you a thing or two about storytelling. I’ve just finished reading his book Anansi Boys, a book that’s difficult to categorise neatly into a single genre, but falls somewhere in between fantasy, science-fiction and thriller. The book draws on both mythology and modern life. It has a main character and […]