Public Relations

Stop wasting your time (and your budget) on newswires

July 12, 2016 Wilde Words 15

Strategic Communications: The Science Behind the Art is a practical guide to creating integrated communications campaigns. It’s all about achieving optimum PR outcomes using the PESO model. Pre-order it now. Best practices for press releases? No to newswires! […]


How to go viral: The first secret

July 4, 2016 Wilde Words 2

Lesson 1: Understand social currency Brent Coker is an expert in online consumer psychology. Over the next few weeks, I’ll be looking at some of the ideas he explores in his book Going Viral:The 9 secrets […]

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