public-relations-strategy

Strategic Communications: Planning your PR calendar for maximum impact

PR and Communications are fast-moving fields where a huge amount of flexibility is expected as standard. For some pros, our enthusiasm for what’s happening right now and our ability to chop and change at a moment’s notice has become so natural that strategic communications and forward planning often take a back seat. Read on if you’re […]

journalists-and-public-relations

Journalists and Public Relations pros: The Great Divide

Journalists and Public Relations pros: The Dos and Don’ts The relationship between journalists and Public Relations pros is an interesting one. I’ve contributed to national newspapers as a journalist, run several blogs, and I work in Communications for multinationals – so I’ve seen the debate from all sides. Here, I’ve put together some advice for […]